YETI "COOL IT" CHALLENGE
Yeti Coolers can keep ice frozen for two days whether it be for a tailgating or hunting season.
With that truth in mind, we challenged users to keep their cool the way our coolers keep theirs.
How did we do that? By creating a game that could drive you mad.
The challenge will be announced via Instagram and Twitter.
A Closer Look
Check out the specifics of the alerts, texts, and hotline phone call.