Tampax for Breast Checks

The best time to give yourself a breast check is at the end of your cycle.

To get this message out Tampax is sponsoring a Breast Cancer awareness campaign to be released in October—Breast Cancer Awareness month—introducing women to this important message. The visual style was influenced by Roy Litchtenstein in order to say, "let's bust out breast cancer!" 


Print Ad

Packaging of Box

A belly-band is placed around the box to catch the customer’s eye and on the opposite side lives a how-to guide for a personal breast check.   As well as inside the box lid there will be a message with further explanation. 

Here we have the front of the belly-band:

And the back: